Work & approach
What a project looks like.
Most of the work is listening, organizing, and making things obvious. Here is the path from first note to a site that stays current.
At a glance
Build: $1,200 to $3,500
Care: $100, $300, or $750 a month
Most simple sites: a few weeks from kickoff to launch
The path
Six steps, each one reviewed with you.
You always know what is happening next and what I need from you. Nothing goes live without your approval.
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A first conversation
Who do you want to reach, what do they need to know, and what is getting in the way? If I am not the right fit, I will say so and point you somewhere useful.
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A findability review
I look at your current site, search listings, and maps profile the way a first-time visitor would, then write up what I find in plain language: what is working, what is hard to find, and the quickest wins.
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A plan and a fixed price
You get a short scope: pages, who writes what, timeline, and a price inside the $1,200 to $3,500 range. The scope also states plainly what the project does not include.
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Building it clearly
Structure first, then words, then design. You see a working draft early and give feedback at each stage. I can help shape your existing writing so it reads well on a phone.
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Going live and handing off
I connect your domain, set up SSL, submit the site to search engines, and check that your contact form reaches you. You get the logins and a one-page guide to your site.
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Care, so it stays found
A care plan keeps things updated, backed up, and accurate. You can start with the smallest plan and adjust as your needs change.
Every build includes
The basics, done carefully.
Findable
- Clear page titles and descriptions
- Sitemap and search engine setup
- Guidance on your Google Business Profile
- Link previews that look right when shared
Usable
- Mobile-first layout
- Fast loading, compressed images
- Accessibility checks for contrast, keyboard use, and alt text
- One clear contact path
Yours
- Hosted in your own Hostinger account
- Domain registered in your name
- SSL certificate set up
- A plain-language guide to your site
Sample review
What a findability review sounds like.
These are illustrative examples of the kinds of notes I write. They are not taken from any real organization or practice.
Hours live only inside a PDF
Visitors on phones often will not open it, and search engines may not show it. Adding hours as plain text on the Visit page makes them easy to see and easy to update.
The phone number is part of an image
It cannot be tapped to call. As real text it becomes a one-tap link on mobile.
Map listing and website show different hours
Matching them helps people trust what they see and arrive at the right time.
The story is three clicks deep
The most distinctive part of the work is on a page few people reach. A short version on the home page, with a link to the full story, brings it forward.
Only one person can update the site
A simpler structure, or a care plan, means the events page stays current even during busy seasons.
Same content, reorganized around the visitor.
A schematic of how a home page changes when it leads with the questions people actually arrive with.
- Navigation mirrors how the organization is set up inside
- Hours and directions are hard to find on a phone
- No clear next step
- Navigation follows what visitors are trying to do
- Key facts are text, readable at a glance
- Two clear next steps
Next step
Tell me a little about your work.
A short note is plenty. I reply within two business days with a few honest thoughts and, if it looks like a fit, a time to talk.