For independent therapists
The work is already excellent. Let the right clients find it.
For licensed therapists and small private practices in Massachusetts. A calm, clear public website that helps people recognize you are a good fit, and makes reaching out feel easy.
Being found by the right people
Someone looking for a therapist is often tired and unsure.
Your site can meet them gently. In a minute or two, it should help them answer a few questions and feel comfortable taking the next step.
Do you help people like me?
Specialties, populations, and concerns you work with, in everyday words.
What is it like to work with you?
Your approach, your voice, and what a first session involves.
Can I afford it?
Fees, insurance you accept, sliding scale, and good faith estimate information.
Can I see you soon?
Availability, telehealth or in person, and the towns you serve.
A clear boundary
Public marketing websites only.
Story In Reach builds the public front door of your practice. Everything clinical stays with the HIPAA-aware tools built for it.
What I do
- Your public website: about, specialties, approach, fees, FAQs
- A contact form that asks only for name, email, and a short message
- A simple link to the client portal or scheduling page your practice platform provides
- Directory profile and Google Business Profile consistency guidance
- Ongoing updates through a care plan
What I do not do
- Intake forms, screening questions, or anything that collects health information
- Scheduling, billing, telehealth, or client portals
- EHR or practice management systems
- Access to any system that holds client records
For practice management needs, I refer you to HIPAA-aware platforms.
Privacy-minded by default
Respectful of the people who visit.
Visiting a therapist’s website is a private moment. Your site should treat it that way.
- No advertising or tracking pixels unless you choose them with care
- Contact forms include a gentle note asking visitors not to share health details
- Options for a professional address and phone so your home stays private
- Crisis resources shown clearly, with a note that the form is not for emergencies
- Accessible, calm design that reads well on any phone
Pricing
What it costs.
$1,200 to $3,500
Most solo practice sites land toward the lower end: Home, About, Services, Fees, FAQ, and Contact.
$100 to $750 / month
Care plans keep availability, fees, and specialties current. Compare plans.
Next step
Tell me about your practice.
A few lines about who you help and where you practice is plenty. Please leave out any client information. I reply within two business days.